For the complete text [PDF] of Neal Coonerty & Bookshop Santa Cruz: An Oral History of Forty-Six Years of Independent Bookselling (Escholarship). The audio of this oral history is also available through the Supporting Material link on the bottom left side of the page.

2012, 115 pages, 12 illus.

In this oral history interview, Neal Coonerty, Bookshop Santa Cruz’s owner, tells a tale of creativity, resilience, humor, and persistence, a tale of how one independent bookstore has survived competition from superstores, online booksellers, e-books, a devastating natural disaster, and personal tragedy, to thrive as a nationally recognized and vibrant community business and institution.