Neal Coonerty & Bookshop Santa Cruz: An Oral History of Forty-Six Years of Independent Bookselling

1540

For the complete text [PDF] of Neal Coonerty & Bookshop Santa Cruz: An Oral History of Forty-Six Years of Independent Bookselling (Escholarship)

For the complete text [PDF] of Neal Coonerty & Bookshop Santa Cruz: An Oral History of Forty-Six Years of Independent Bookselling (UCSC Library Digital Collections)

2012, 115 pages, 12 illus.

In this oral history interview, Neal Coonerty, Bookshop Santa Cruz’s owner, tells a tale of creativity, resilience, humor, and persistence, a tale of how one independent bookstore has survived competition from superstores, online booksellers, e-books, a devastating natural disaster, and personal tragedy, to thrive as a nationally recognized and vibrant community business and institution.