
Queer Fashion Show
by Todd J. McGregor
Like any Grande Dame of the theater, no one knows her real age.
It's really difficult to say when her career began. The only
thing that is known is that it was queers who invented her, and
it was queers who made her UCSC's most glamorous star.
She is, after a name change in 1997, the Queer Fashion Show.
Started probably in 1986 by gay and lesbian students, she was
only a minor event which played one show mid-week. There is some
controversy over her geographic origins. Although Porter College
would like to claim her, it is rumored that she got her start at
Merrill or Crown College. Never knowing what a star she would
become, her alumni parents forgot to take credit for the early
days of her career. Her founders named her "The Alternative
Fashion Show," making a strong statement for the time that this
baby was subversive.
In comparison to the dance and high-tech performance-art
extravaganza that she has become, her early days were modest if
not paltry. There used to be no funding support, no
choreography, and CDs and digital media had not even been
invented. The emphasis was truly on the fashion of the day, and
models in the show went to their dorm closets to scrounge up the
hippest, trendiest outfits they could find to impress the crowd
of 200 or so in the audience.
A major shift came in the mid-1990s, and four cultural phenomena
propelled the tiny sparkler into stardom. First, the advocacy
and the use of the word queer finally outed the show as gay,
lesbian, bisexual, transgender, intersex. The show was re-titled
the "Queer Fashion Show." This was a socio-political statement
that Porter College embraced: Yes! We are strange, different,
freaky, and sometimes offensive to the mainstream. We embrace
diversity and we're here to celebrate our sexuality. The show
shifted from an emphasis on clothing and 1980s materialism, to
an emphasis on nudity, sex, and the politicization of gender and
stereotypes.
In the year 2000, the show's box office posted a disclaimer that
no one under eighteen was to be admitted, even though models
were still instructed to cover their genitalia. Part of that
decision was to avoid conflict from the threat of right-wing
politicos who hoped to close shows like QFS, but mostly the
decision was an artistic one: directors felt they could produce
a more exciting show if the content was titillating without
being obvious.
Dance numbers began to make an appearance in the mid-1990s, when
student director Adam Killian introduced movement and
mud-covered nudes to the runway. In response to the thin models
in his act, another student, Lanetta Smythe, claimed the stage
for self-proclaimed fat women by stripping off her shirt (made
of magazine models in collage) and baring her red-painted
breasts in a statement of anger and rejection of media norms.
The show's adviser, Todd Bowser-McGregor, noticed a lack of
transgender representation in early shows, and pushed new limits
in 1996 by introducing drag queens to the runway. Today,
hundreds of dollars in feathers, wigs and mascara are spent on
the show.
A second cultural event which changed the show was the
advancement of technology. Video was introduced by Courtney
Potter and Jessica Stefan in the mid-1990s, when they created
montages starring Hollywood glamour queens juxtaposed with
vignettes of models preparing for the show. The earliest of
these starred Tchad Sanger in a hilarious film concerning a day
in the life of a drag queen. In 2001, Todd Bowser-McGregor
lip-synched as Celine Dion in a video shot on location in Paris,
and subtitled in English. In other multi-media acts, students
mix their own music, often downloaded from the internet or
electronically produced. However, classical music is not
ignored. In 2000, it was a real treat to hear mezzo-soprano Erin
Balabanian sing Gounod's Ave Maria , accompanied on the grand
piano by Michael Boyadjian, in a piece where Italian Renaissance
paintings were brought to life by models.
A third great change to the show occurred when Porter College
hired Coordinators for Residential Education (CREs). These were
full-time student affairs staff who could devote work time to
producing and advising student directors. New funding sources
were identified and budgetary structures were defined. Student
director Hallie Stoller developed a box office system of ticket
sales and organized a crew of ushers to coordinate the seating
of the massive audience. She established show time at 7:59 PM,
partly because the number was queer, and partly because the
psychological device got everyone seated prior to 8:00 PM.
As a result of tightening the administrative structure, the show
now plays on two weekend nights during GLBTI Pride Week. The
sold-out house is packed with over 650 people each night. The
ticket price is still cheap--under $5.00, and the event raises
over $2,000 per year which is in turn donated to campus programs
including HIV Prevention, Rape Prevention, the GLBT Resource
Center, and a new group for Transmen established in 2000.
The fourth shift in culture was the centralization of the GLBTI
community at UCSC. The GLBT Resource Center added full-time
professional director Deb Abbott in 1998. This move led to
significant information-sharing between students at all
colleges. Directors Shequina Nayfack, Meliza Bañales, and Becca
Just created an email group to organize the wide array of
participants in 1999. Student participation poured in from all
of the ten UCSC colleges, bringing cultural diversity and new
ideological and artistic approaches to the performance. Now,
with the exception of the show's two directors and two assistant
directors who must be Porter College students, anyone can
participate as models, dancers, costume makers, musicians, set
designers, ushers, stage crew and filmmakers.
As with any Grande Dame of the theatre, QFS is not without
drama. From 1999 to 2003, adviser Ryan Jones spent his share of
long nights sitting up with crying directors who have fallen
under the criticism of a highly sensitive population of
performers. In 2003, former director Antoinette Ayaji produced a
dance piece [which was] questioned harshly by her predominantly
queer cast. Antoinette, who prefers to shed all labels, was
considered straight, and challenged on her artistic vision: was
it queer enough? In the throes of anger, she thrashed along with
her dancers across the stage, using spoken word to challenge the
very notion of queer as a label applied to a group that has the
perceived right to exclude those who are anything but. Yes, the
day had come when queers were the power class. Ironic, but true
given that the Queer Fashion Show had become the largest, and
arguably most affluent, student-produced event on UCSC's campus.
The show has been criticized, mostly from within, for every
aspect of content possible: Is there too much dancing and not
enough fashion? Are there enough men represented in the cast?
Should there be more people of different body types? Do all
twenty-some acts have to fit into the theme of the show, or can
we allow greater artistic license? How many modern dance pieces
can we have before looking too much like women's ensemble
theater? Will that set designer ever finish by opening night?
Who was responsible for clean-up? What if vegans protest the use
of live animals? What do we do about the guy scalping tickets
out front? Does all this look too Disney? Can we get some
ventilation in here? Who took my eyelash glue?
The show must go on. For every bit of blood, sweat and tears
that go into the show, the payoffs are extraordinary. The cast
members go away with smiles, a great sense of accomplishment,
lessons learned, new friendships bonded, and ideas for next
year. How wonderful it is for a group of outcasts to stand up on
a stage, to bare their souls (and often their bodies), and then
to hear the roaring applause of a packed house for expressing
their true selves!
Year after year, it is the same. No matter how small she may
have been in the 1980s or how stellar she has become after the
turn of the century, the Grande Dame produces a glamorous show
that is Queer in every way. There's nothing in the world quite
like it!
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